Hootsuite’s 4 Secrets to Boosting your Brand with Social Media

On-demand webinar

Harnessing the power of social media is a must to grow your business and your brand recognition. From Facebook posts to Twitter conversations, everyone knows how important traction on social media is for their business, but few know how to achieve it.

It’s not enough to simply have a Facebook, Twitter, or Instagram account. Growing your business’ presence on social media requires a strategic plan that includes an audit of existing social media accounts, growth and acquisition goals, a campaign calendar, social media tools and software, and more.

Learn how to stretch your business’ social reach by watching our webinar with Candice Charleton, Senior Manager of Global Social & Community at Hootsuite. During this webinar, you’ll learn four steps to building a social media plan that works. If you are involved in launching marketing campaigns, developing content strategy, or running social media, this one’s for you!

Watch the webinar to learn:

Why a social media plan is integral to your marketing campaigns
Elements of a successful social media plan
How to build brand awareness with social media
Tips & resources for building your brand through social media

Access the webinar

First Name

Last Name

Business Email

Phone Number

Department

Company

Company Size

Country:

I'd like to receive marketing communications from Upwork

Lead Source:

Lead Source Detail:

Campaign Channel Type:

Ad Creative:

Ad Placement:

Ad Campaign:

Partner:

Partner 2:

Partner 3:

Partner 4:

Marketing Partner:

Online Ad Partner:

Google Analytics Source:

Google Analytics Medium:

Google Analytics Campaign:

watch_list_campaign_code:

Website:

visitor_id:

We may communicate with you regarding this event and other Upwork services. Your information is protected by Upwork's Privacy Policy.

The speakers

Jaqueline Kalk	As a shareholder at Littler Mendelson P.C., Jacqueline E. Kalk represents and counsels management clients in a wide variety of industries, including manufacturing, construction, crowd sourcing and virtual companies. Jacqueline’s practice encompasses a broad range of employment law matters, with a particular focus on independent contractor classification and wage and hour litigation and analysis. She litigates individual, class and collective claims of all types, appearing in state and federal courts and before administrative agencies on matters such as: independent contractor classification, wage and pay, equal pay, and equal employment matters. Jacqueline's expertise extends to counseling management on how to properly classify workers, avoid litigation and develop necessary policies and practices. She also has implemented training classes for employers in a wide variety of venues targeted at understanding the litigation process and avoiding litigation.
Keith Hall	Keith Hall is the President and Chief Executive Officer of the National Association for the Self-Employed. He has previously served as the National Tax Advisor for the NASE where he offered personalized tax advice and answers on just about every topic ranging from: incorporation to automobile expenses to the home-office deduction to travel expenses for the self-employed and micro-business owners. Hall was born and raised in Dallas, Texas, and graduated from the University of Texas at Austin in 1981 with a degree in Accounting. He began his career with the international accounting firm of KPMG, working with clients in banking, insurance and other financial services. Hall has served as the Chief Financial Officer for a medium-sized bank and a long-term care provider. He is a certified public accountant and has provided consulting and tax services to small businesses for over twenty years.
Kim Owens	As a member of Upwork's award-winning legal team and a licensed attorney, Kim supports the Upwork Enterprise team in providing classification compliance services and works with the marketing team to create resources for our community. Before joining Upwork, Kim spent a decade practicing law at top law firms in San Francisco. Her prior litigation experience includes trials, appeals (including before the U.S. and CA Supreme Courts), arbitrations, mediations, and administrative proceedings. But her real passion is for helping people work together compliantly without disputes. Kim's publications include The Emerging New Workforce: 2009 Employment and Labor Law Solutions for Contract Workers, Temporaries, and Flex-Workers. She holds a J.D. from the University of California, Hastings College of Law, and a B.A. from the University of Illinois. A former "military brat," Kim grew up around the world in Germany, Japan, the Philippines, and the United States.